Privacy Policy

Your Privacy Rights
Last Updated: October 9, 2020

We respect the privacy of our users and have developed this Privacy Policy to demonstrate our commitment to protecting your privacy. This Privacy Policy is intended to describe for you, as an individual who is a user of Shoebuy.com, Inc.'s web sites and services, the information we collect, how that information may be used, with whom it may be shared, and your choices about such uses and disclosures.

We encourage you to read this Privacy Policy carefully when using our website or services or transacting business with us. By using our website, you are accepting the practices described in this Privacy Policy.

If you have any questions about our privacy practices, please refer to the end of this Privacy Policy for information on how to contact us.

WHAT TYPE OF INFORMATION DO WE COLLECT AND HOW DO WE COLLECT IT?

Personal information is information that identifies you or reasonably can be linked to information that identifies you. For example, when you place an order online, we collect personal information, such as name, email address, phone number, and credit or debit card information.

Information We Collect. We may collect the following categories of personal information. Not all categories may be collected about every individual.

  • Personal identifiers, such as name and address
  • Device and online identifiers and related information, such as telephone number and email address
  • Internet, application, and network activity, such as cookie IDs and browser visits
  • Demographic information, such as age and date of birth
  • Financial information, such as credit and debit card numbers and payment information
  • Characteristics of protected classifications under state or federal law, such as gender and nationality
  • Purchase history information, such as products you have bought for yourself or others or returned
  • Location information, such as geo-location information
  • Audio, visual, and other sensory information, such as audio and video recordings
  • Job applicant employment information, such as occupation, education title, licenses and professional memberships
  • Individual preferences and characteristics, such as inferences related to shopping patterns and behaviors

How We Collect Information.

Information Provided Directly by You. We may collect and store any personal information you enter on our website or provide to us in some other manner. This includes identifying information, such as your name, address, e-mail address, telephone number and fax number, and, if you transact business with us, financial information such as your payment method (valid credit card number, type, expiration date or other financial information). We also may request information about your interests and activities, your gender and age, other demographic information and reviews of our web site or products that we sell.

Information Collected from a Device Associated with You or Your Household. We use various technologies to collect information from your computer and about your activities on our site:

  • Information collected automatically. We automatically collect information from your browser when you visit our website. This information includes your IP address, your browser type and language, access times, the content of any undeleted cookies that your browser previously accepted from us (see "Cookies" below), and the referring website address.
  • Cookies. When you visit our website, we may assign your computer one or more cookies, to facilitate access to our site and to personalize your online experience. Through the use of a cookie, we also may automatically collect information about your online activity on our site, such as the web pages you visit, the links you click, and the searches you conduct on our site. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you choose to decline cookies, please note that you may not be able to sign in or use some of the interactive features offered on our website.
  • Other Technologies. We may use standard Internet technology, such as web beacons and other similar technologies, to track your use of our site. We also may include web beacons in e-mail messages or newsletters to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the services we offer our website visitors to deliver targeted advertisements and to measure the overall effectiveness of our online advertising and content or other activities.
  • Information collected by third parties. We may allow third parties, including our authorized service providers, Walmart, advertising companies, and ad networks, to display advertisements on and off our site. These companies may use tracking technologies, such as cookies, to collect information about users who view or interact with their advertisements. This information allows them to deliver targeted advertisements and gauge their effectiveness. Some of these third-party advertising companies may be advertising networks that are members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies.
  • Do Not Track. Do Not Track is a voluntary program among Internet advertisers that is intended to give users the ability to opt out of behavioral targeting and advertising. At this time, we do not respond to "do not track" settings from browsers.

Information from External Third Party Sources. We may also periodically obtain both personal and other information about you from our business partners, contractors and other third parties and add it to our account information or other information we have collected. Examples of information that we may receive include updated delivery and address information, purchase history, and additional demographic information.

HOW DO WE USE THE PERSONAL INFORMATION WE COLLECT?

In general. We may use information that we collect about you to:

  • Create and maintain your account
  • Conduct auditing and monitoring of transactions and engagement
  • Conduct marketing, personalization, and third-party advertising
  • Protect the security and integrity of our websites, mobile services and our business, and help prevent fraud
  • Update our operational and technical functionality
  • Conduct business analysis, such as analytics, projections, identifying areas for operational improvement
  • Conduct research and development
  • Fulfill our legal function or obligations

Financial, Transaction and Payment Processing. We may use financial information or payment method to process payment for any purchases made on our website, enroll you in the discount, rebate, and other programs in which you elect to participate, to protect against or identify possible fraudulent transactions, and otherwise as needed to manage our business.

Job applicants. If your personal information is submitted when applying for a position with our company, the information will be used solely in connection with considering and acting upon your application. We may retain your personal information for a period of time, but only for the purpose of considering your application for current or future available positions. This information may be shared with third-party service providers retained by us to collect, maintain and analyze candidate submissions for job postings.

WITH WHOM DO WE SHARE YOUR INFORMATION?

We want you to understand when and with whom we may share personal information we have collected about you or your activities on our website or while using our services.

All of the categories of personal information that we collect may be shared with our affiliated companies for a business purpose. We do not share your personal information with others except as indicated below or when we inform you and give you an opportunity to opt out of having your personal information shared. We may share personal information with:

  • Authorized service providers. We may share your personal information with our authorized service providers that perform certain services on our behalf. These services may include fulfilling orders, processing credit card payments, delivering packages, providing customer service and marketing assistance, performing business and sales analysis, supporting our website functionality, and supporting contests, sweepstakes, surveys and other features offered through our website. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes.
  • Businesses partners. When you make purchases or engage in promotions offered through our website or channel partners, we may share personal information with these businesses to offer you products, services, promotions, contests and/or sweepstakes. When you elect to make a purchase through that channel partner or engage in a particular partner's offer or program, you authorize us to provide your email address and other information to that partner.
  • Other Situations: We also may disclose your information:
    • In response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.
    • When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our website terms and conditions or other agreements or policies.
    • In connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy. The personal information which you provide to us is an asset of Shoebuy.com, Inc. and may be included in the assets transferred in the event of a substantial corporate transaction.
  • Any third parties to whom we may disclose personal information may have contracts with us that their use and/or their own privacy policies which describe how they use and disclose personal information. Those policies will govern use, handling and disclosure of your personal information once we have shared it with those third parties as described in this Privacy Policy. If you want to learn more about their privacy practices, we encourage you to visit the websites of those third parties.

Aggregated and non-personal information. We may share aggregated and pseudonymous information (pseudonymous information includes things like: device identifier, type of device, IP addresses, cookies and other information associated with your browsing) we collect under any of the above circumstances. We may also share it with third parties to develop and deliver targeted advertising on our websites and on websites of third parties. We may combine information we collect with additional information collected from other sources. We also may share aggregated information with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis. For example, we may tell our advertisers the number of visitors to our website and the most popular features or services accessed. This information does not contain any personal information and may be used to develop website content and services that we hope you and other users will find of interest and to target content and advertising.

Categories of Personal Information We Disclose to Each Type of Third Party:

We may share categories of your personal information with certain categories of third parties, as described below.

Those we are legally required to share with

    •Audio, visual, and other sensory information
    •Characteristics of protected classifications under state or federal law
    •Demographic information
    •Device and online identifiers and related information
    •Education information
    •Employment information
    •Financial information
    •Individual preferences and characteristics
    •Internet, application, and network activity
    •Location information
    •Personal identifiers
    •Purchase history information

Service providers that receive data in order to provide services to us (e.g. technology providers, cloud storage providers, etc.)

    • Characteristics of protected classifications under state or federal law
    • Demographic information
    • Device and online identifiers and related information
    • Employment information
    • Financial information
    • Individual preferences and characteristics
    • Internet, application, and network activity
    • Personal identifiers
    • Purchase history information

Third parties with whom individuals direct us to share their personal information:

    • Demographic information
    • Device and online identifiers and related information

THIRD-PARTY WEBSITES

There are a number of places on our website where you may click on a link to access other websites that do not operate under this Privacy Policy. For example, if you click on an advertisement or a search result on our website, you may be taken to a website that we do not control. These third-party websites may independently solicit and collect information, including personal information, from you and, in some instances, provide us with information about your activities on those websites. We recommend that you consult the privacy statements of all third-party websites you visit by clicking on the "privacy" link typically located at the bottom of the web page you are visiting.

HOW CAN YOU ACCESS YOUR INFORMATION AND UPDATE US ON YOUR CHOICES?

If you have an online account with us, you have the ability to review and update your personal information online by logging into your account. You can also review and update your personal information by contacting us. More information about how to contact us is provided below.

Your Choices About Collection and Use of Your Information. If you are a California resident, please refer to the  "California Privacy Rights"  section below for additional information on your rights under the California Consumer Privacy Act.

  • You can choose not to provide us with certain information, but that may result in you being unable to use certain features of our website because such information may be required in order for you to register as a member; purchase products or services; participate in a contest, promotion, survey, or sweepstakes; ask a question; or initiate other transactions on our website.
  • At any time you can choose to no longer receive commercial or promotional emails from us by accessing www.shoes.com/info/remove and enter your email address. You also will be given the opportunity, in any commercial e-mail that we send to you, to opt out of receiving such messages in the future. It may take up to 10 days for us to process an opt-out request. We may send you other types of transactional and relationship e-mail communications, such as service announcements, administrative notices, and surveys, without offering you the opportunity to opt out of receiving them.
  • You may tell us not to share your personal information with non-affiliated third parties for direct marketing purposes by sending a written request (see Who Can I Contact About the Shoes.com Privacy Policy” Section below).

HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

We take appropriate security measures (including physical, electronic and procedural measures) to help safeguard your personal information from unauthorized access and disclosure. For example, only authorized employees are permitted to access personal information, and they may do so only for permitted business functions. In addition, we use encryption in the transmission of your sensitive personal information between your system and ours, and we use firewalls to help prevent unauthorized persons from gaining access to your personal information.

We want you to feel confident using our website to transact business. However, no system can be completely secure. Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, searches, or other communications will always remain secure. Users should also take care with how they handle and disclose their personal information and should avoid sending personal information through insecure email. Please refer to the Federal Trade Commission for information about how to protect yourself against identity theft.

REVIEWS AND OTHER POSTED INFORMATION

We may provide areas on our websites where you can post information including reviews of products. Such postings are governed by our Terms of Use. In addition, such postings may appear on other websites or when searches are executed on the subject of your posting. Also, whenever you voluntarily disclose personal information on publicly-viewable web pages, that information will be publicly available and can be collected and used by others. For example, if you post your email address, you may receive unsolicited messages. We cannot control who reads your posting or what other users may do with the information you voluntarily post, so we encourage you to exercise discretion and caution with respect to your personal information. Once you have posted information, you will not be able to edit or delete such information.

HOW DOES SHOES.COM PROTECT CHILDREN'S PRIVACY?

Our website is a general audience site, and we do not knowingly collect personal information from children under the age of 13.

VISITING OUR WEBSITES FROM OUTSIDE THE UNITED STATES

This Privacy Policy is intended to cover collection of information on our website from residents of the United States. If you are visiting our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and where our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. Please be assured that we seek to take reasonable steps to ensure that your privacy is protected. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Policy.

WHAT ARE YOUR CALIFORNIA PRIVACY RIGHTS?

California Consumer Privacy Act:

If you are a California resident, you can make certain requests regarding your personal information. We will fulfill each of these requests to the extent required by law.

  • You can ask us what personal information we have about you, including a list of categories of your personal information that we have sold and a list of categories of your personal information that we have shared with another company for a business purpose.
  • You can ask us to delete your personal information.
  • You can ask that we stop selling your personal information.

What personal information do you collect about me? If you make this request, we will return to you (to the extent required by law):

  • The categories of personal information we have collected about you.
  • The categories of sources from which we collect your personal information.
  • The business or commercial purpose for collecting or selling your personal information.
  • The categories of third parties with whom we share personal information.
  • The specific pieces of personal information we have collected about you.
  • A list of categories of personal information that we have sold, along with the category of any other company we sold it to. Any of the categories of personal information that we collect could be included in a sale to other companies, including those within our corporate family.
  • A list of categories of personal information that we have disclosed for a business purpose, along with the category of any other company we shared it with.

    Note: You can ask us to provide you with this information up to two times in a rolling twelve-month period. When you make this request, the information provided may be limited to personal information we collected about you in the previous 12 months.

Delete My Personal Information: You have the right to ask that we delete your personal information. Once we receive a request, we will delete the personal information (to the extent required by law) we hold about you as of the date of your request from our records and direct any service providers to do the same. In some cases, deletion may be accomplished through de-identification of the information. Choosing to delete your personal information may impact your ability to use our websites and online features, including closure of your online account, and limit your use of functions that require your personal information.

Stop Selling My Personal Information: We do not share your personal information for money. We do share personal information with certain third parties in a way that may be considered a “sale” under California law even if we don’t receive money in exchange for the information. For purposes of California law, we may share with these parties all categories of personal information identified in this policy. We do not knowingly sell the personal information of minors under 16 years of age. If you are a California resident, you have a right to opt-out of the sale of your personal information. To do so, click "Do Not Sell My Personal Information" at the bottom of this page to submit your request. Here is a list of the categories of personal information that we may have sold to each category of third parties in the previous 12 months 


Categories of Third parties to whom Personal Information may be sold:

    • Advertising companies (like ad servers, advertising agencies, technology vendors, providers of sponsored content, and others) 

Categories of Personal Information that may be sold:

    • Characteristics of protected classifications under state or federal law
    • Device and online identifiers and related information
    • Financial information
    • Individual preferences and characteristics
    • Internet, application, and network activity
    • Personal identifiers
    • Purchase history information

How to Exercise Your California Consumer Privacy Act Rights. For Do Not Sell requests, please use use the online forms found in the footer of this page for California Residents. We are unable to accept requests via email or physical mail. Click this link to Request Your Personal Information or to Delete Your Personal Information. If you are unable to access the links or need assistance, please call our CCPA Contact Center at 1-833-909-1597. We are unable to accept requests via email or physical mail. For more information, please refer to our FAQs.

We will not discriminate against you for exercising your rights. This generally means we will not deny you goods or services, charge different prices or rates, provide a different level of service or quality of goods, or suggest that you might receive a different price or level of quality for goods. Please know, if you ask us to delete or stop selling your data, it may impact your experience with us, and you may not be able to participate in certain programs or membership services which require usage of your personal information to function, like our ShoeFan Rewards Program. For more information about our program, including how to opt-in, withdraw, and how we calculate the value of your personal information in relation to the rewards we offer, please visit our ShoeFan Rewards Program Terms of Use.

Verifying Your Identity for Requests to Access or Delete Personal Information.  We take the privacy of your personal information seriously and want to ensure that we provide only you or your authorized agent with your personal information. The CCPA also requires that we verify the identity of each person who makes a request to know what personal information we have about you or to delete the personal information we have about you. 

What personal information do I provide to verify my identity? To verify your identity, we ask you to provide your: 

  • First name*
  • Last name*
  • Middle initial
  • Email address*
  • Phone number
  • Address*
  • *required field

How do you verify my identity?  We may verify your identity in a few different ways. We’ve partnered with a third party identification service to help us verify your identity and prevent fraudulent requests. When you make your request, you will be asked to answer a few questions about yourself to help us validate your identity. If you have an online account, we may ask you to log into your account and complete a one-time passcode validation. In some instances, we may ask you to provide other documentation to verify your identity. If this happens, we will reach out to you directly with this request. 

What if you can’t verify my identity?  If we can’t verify your identity, we will not be able to process your request to know what personal information we have about you or to delete the personal information we have about you. If we are unable to verify your identity with a high degree of certainty, we will only be able to provide a report with category-level information and we may not be able to delete some of your information. 

How to Submit a Request Using an Authorized Agent?  An authorized agent is a person or business who has authorization to request to know what personal information we have about you, to delete the personal information we have about you, or to opt out of the sale of personal information on behalf of a California resident.  Authorized agents use the same links described above to submit requests.   If you are submitting a request on behalf of another person, we require a valid power of attorney and a signed attestation form.  If you do not have a valid power of attorney, we require an authorization document and a copy of the consumer’s government-issued photo identification in addition to our attestation form. Our attestation form can be downloaded from the request form. 

How do I send you my documentation?  If you submit a request on our website, you will be asked to upload this documentation when you submit your request. Please note, you will have 10 business days to provide all required documentation.


Other California Privacy Rights:

Under California law, if you are a resident of California, you have the right to control how your personal information is shared with third parties for their direct marketing purposes. Following receipt of a request from you, we will provide you with a cost free means of informing us that you do not want your personal information to be shared with third parties for the direct marketing purposes of such third parties.

If you would like to exercise your right under California law to tell us that you do not wish your personal information to be shared with third parties for their direct marketing purposes, you should send your written request to the email address or the mailing address in the “Who Can I Contact About the Shoes.com Privacy Policy" section below. We will respond to your request within 30 days .



HOW WILL I KNOW ABOUT CHANGES TO THIS PRIVACY POLICY?

We will occasionally update this Privacy Policy to reflect changes in our practices and services. When we post changes to this Privacy Policy, we will revise the "last updated" date at the top of this Privacy Policy. If we make any material changes in the way we collect, use, and/or share your personal information, we will notify you by sending an e-mail to the e-mail address you most recently provided us in your account, profile or registration (unless we do not have such an email address), and/or by prominently posting notice of the changes on our website. We recommend that you check our website from time to time to inform yourself of any changes in this Privacy Policy or any of our other policies. The form of our Privacy Policy in effect from time to time will apply to all information that we have collected.

Who Can I Contact About the Shoes.Com Privacy Policy?

If you have any questions about this Privacy Policy or our information-handling practices, or if you would like to request information about our disclosure of personal information to third parties for their direct marketing purposes, please contact us by e-mail or postal mail as follows:

Privacy Officer
Shoebuy.com, Inc.
One Constitution Wharf, Suite 200
Charlestown, MA 02129-2025
privacy@shoes.com